Analysis of a Print Advertisement and a Television Commercial

Print advertizings argon used by marketers to go advertising salutes with an aim of influencing the manner in which consumers or buyers view themselves. This creates a psychological appeal whereby buyers view buying of certain produces as beneficial to them. Print advertisements greatly find out the buying decisions of the consumers. The Tripwire Magazine contains car advertisements that gaining control the attention of the reader and arouses emotions that perk up them entrust to get more(prenominal) about the cars.The psychological and mixers needs of an individual are elicit by an aroused appeal that motivates consumers to make certain purchases (Betonio, 2011). Therefore, advertisers capitalize on the turned on(p) appeal supported with logic in target advertisements to ensure consumers personal and social needs are captured the advertisements influencing the buyers purchase behaviors.The Samsung 46 digital TV LCD (LIQUID watch crystal DISPLAY) display appeared in a T V commercial with an emphasis on output features such as the advanced cooling, all-night operation, the high, gloss piano black finish, and the caliber display resolution capturing consumers emotions through its emotional appeal. The advertisement used a slanted sculpture to show the commercial cross television and its other distinguishing features.In my opinion, they used this colourful art to attract the attention of the costumers and make them believe that they are buying something more than a simple Television thats why they mentioned at the end of the advertisement is it art or television? The ad also thrills the consumer when it illustrates how the Samsung 46 digital TV LCD captivates its viewers with professional displays that pass a flexible, engaging and an interactive flair to channel a message across.In conclusion, print advertisements or TV commercials are effective advertising tools and are aimed at fashioning a psychological appeal to consumers by attracting , holding as well as making them focus their attention on the product arousing an interest to possess it. This creates a positive image to those who purchase the product increasing the need to own one.